Market Share Feeds

Originally, the only way to obtain market share data was from unreliable tax data or by hiring expensive consultants. Consultants would monitor an area for a short period of time and forecast what station volumes were based on their quick observation period.

Now, OPIS can report the percentage of volume being purchased on a universal WEX card.  This card can be used at any station which accepts Wright Express (WEX).

Methodology
OPIS monitored the data from the WEX cards and found that the high-volume stations get high-volume fleet traffic and the low-volume stations get low-volume fleet traffic.  OPIS calculates the percentage of volume by state or by county based on these purchases to see which brands are doing the most business in a given area.  Best of all, OPIS matched it with its pricing data to show average price differential for a particular brand against its competitors.  OPIS also displays the percent of outlets of each brand and calculates the ratio between the market share and the outlet share.  The higher the number the more volume per station that brand does. 

Market share feeds provide:

• The current week market share vs the previous week market share.
• The outlet share.
• The ratio between the market share and the outlet share.
• The differential between the brands average price and the average price of all the other competitors.

Delivery Options Include: