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Special Reports

Retail Year In Review and
2010 Profit Outlook Report

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Table of Contents

Market Overview
Wild price fluctuations were an everyday norm in 2009! Read expert commentary from OPIS editors as they take a look at how the market moved last year and what’s in store for 2010.

National and Regional Market Share by Brand

National Margin Charts

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National Volatility Index
Compares average weekly changes in retail and wholesale rack prices from 2001-2009.

National Rack-to-Retail Margin Index
Shows at-a-glance what years yielded the highest gross profits from 1997-2009.

3-Year Weekly National Margin Comparison Reveals gross rack-to-retail margins for 2006-2009 and proves not all markets are created equal.

Quarterly National Margins
Compares seasonal rack-to-retail margins for 2006-2009.

State-by-State Margin Charts
Includes charts for 2008 and 2009 that show which pockets of the U.S. remain strong and which continue to struggle.

National Best & Worst Markets
Provides rankings for the top 50 highest and lowest rack-to-retail gasoline margin markets in the U.S. -- including margin changes from 2009.

National Brand Power Rankings

National Brand Margins
Ranks 90 brands from 2008 to 2009 and shows:

  • Number of Outlets
  • Retail, Net and Rack Prices
  • Rack-to-Retail Margins
  • Annual Change
  • Annual Percentage Change

National Heat Maps
Exposes the best and worst performing regions in the U.S. using color-coded maps. Data is measured by ranking regions as best, good, average, below average and poor. Maps show 2009 data for:

  • Estimated Rack-to-Retail Margins
  • Estimated Average Volume by Site by County
  • Estimate Gasoline Profit by Site by County
  • Population Density by County
  • Estimated 5-Year Population Growth
  • Estimated Property Values by County
  • Weighted Ranking of Best Counties to Own, Operate or Supply Outlets

Regional Margin Trends Charts
Reveals regional rack-to-retail margin trends on an annual and weekly basis from 2007 - 2009 for New England, Mid-Atlantic, Southeast, Great Lakes, Midwest, Southwest, Rockies, and West regions.

Regional Volatility Index
Provides seasonal price swings for 2009 by region. Data is segmented by winter, spring, summer and fall rallies and includes:

  • Rack Prices
  • Retail Prices
  • Rack Changes
  • Retail Changes
  • Percentage of Retail Changes
  • Percentage of Rack Changes

Individual Regional Reports
Examines each region in detail. Get a close look at the best and worst
performing regions. Each regional report includes a:

  • Market Overview
  • Market Volatility Table
  • Shows top fastest and slowest markets to react to summer/fall rallies.
  • 2009 Estimated Rack-to-Retail Heat Map
  • 2009 Estimated Average Volume per Site Heat Map
  • 2009 Estimated Gasoline Profit per Site Heat Map
  • 2009 Estimated Rack-to-Retail Margins by Brand
  • 2009 Estimated Brand Power Rankings
  • 2009 Branded vs. Unbranded Average Chart
  • 2009 Branded Rack vs. Spot Chart

Diesel Overview
Provides charts and graphs for rack-to-retail diesel margins on an annual
and weekly basis, plus, shows national rack-to-retail diesel margins by state
for 2008 and 2009.

Supply/Demand Statistics
Presents statisitics from the Department of Energy including:

  • Changes in Fuel Supply and Demand from last year
  • Gasoline and Diesel Demand
  • Average Annual Crude Stocks from 1994-2009
  • Average Annual Crude Imports from 1994-2009
  • Average Annual Gasoline Demand from 1994-2009
  • Average Annual Gasoline Imports from 1994-2009
  • Average Annual Gasoline Stocks from 1994-2009
  • Average Annual Days of Gasoline Supply on Hand
  • Average Annual Diesel Demand
  • Average Annual Distillate Imports
  • Average Annual Distillate Stocks
  • Average Annual Distillate Supply on Hand
  • 2009 Weekly DOE Supply and Demand Trends

NYMEX Volatility
Provides charts on the daily and annual highs and lows on the NYMEX from 2001-2009. Includes prices for crude oil, heating oil, unleaded gasoline and RBOB.

NYMEX Cracks

Compares the heat crack, unleaded crack and RBOB crack in terms of dollar/bbl from 2002-2009.

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